BRABUS x Totally – Festival Activation 2024
Brand Strategy
Luxury Meets Hip-Hop
At one of the biggest hip-hop festivals of 2024, we created a groundbreaking activation, seamlessly merging luxury automotive with the hip-hop scene. In collaboration with Brabus, we staged a high-end festival experience that elevated hype, exclusivity, and brand impact to a whole new level.
With superstars like Reezy and Luciano as part of the experience, we successfully built a visual and cultural connection between Brabus and urban music culture.
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Execution – Brabus as a Festival Statement
Superstar Integration: Reezy headlined the main stage, while Luciano made a surprise guest appearance, creating an unforgettable moment.
Brabus Luxury Cars x Secret Service Branding: The festival experience was enhanced with exclusive Brabus G 900 and GLS 900 models, custom-branded with Secret Service and Reezy visuals.
Live Brand Activation: While cruising through the festival grounds, the artists handed out limited-edition merchandise directly from the luxury vehicles – an authentic, viral moment that electrified the crowd.
Cultural Impact: By fusing high-performance automotive with hip-hop, we reached a new level of cross-culture marketing.
A New Era of Cross-Culture Marketing
Our first collaboration with Brabus was a game-changer. We demonstrated that luxury brands and hip-hop culture don’t just coexist – they create an entirely new aesthetic and experience when combined.
This activation proved that innovative brand collaborations can set new industry standards – and this is just the beginning.
Cars x Culture x Music – totally redefines brand experiences. 🚀🔥