Kellogg’s x totally – Slam & Style London
Brand Strategy
Basketball, Fashion & Community – Kellogg’s on Europe’s Biggest Stage
Kellogg’s is more than just a food brand – it’s part of the European basketball community. Through exclusive creator trips, we bring the brand to the biggest basketball events, creating experiences that merge sports, lifestyle, and community.
As an official partner of Kellogg’s and the DBB (German Basketball Federation), we accompanied the German men’s and women’s national basketball teams to London – with a unique creator program that combined basketball, fashion, and branding.
Creators on-site
4
Content pieces
264
Views
18 million
A Game Day Experience Like No Other
- Exclusive Training Access: Our creators got a firsthand look at the DBB women’s team’s final practice, immersing themselves in the team’s energy.
- O2 Arena Experience: Our squad witnessed two major basketball highlights, including the showdown between the US Dream Team (featuring LeBron James) and the world champions from Germany.
- Kellogg’s Breakfast Club: An exclusive breakfast on the Nobu Shoreditch terrace to kick off Game Day in the best way.
- Custom Fashion Workshop: Together with fashion icon Christopher Ræburn, our creators designed their own Kellogg’s x Ræburn pieces, blending streetwear with sports aesthetics.
Kellogg’s as Part of Basketball Culture
Through exclusive creator experiences, Kellogg’s strengthened its presence in the basketball community and built an emotional connection with the brand. The combination of sports, fashion, and community engagement not only inspired the creators but also encouraged their followers to identify with Kellogg’s and basketball.
Basketball is more than just a game – it’s a movement. And totally brings it to the fans with Kellogg’s. 🏀🔥