Kellogg’s x totally – Summer Games Paris & Lille
Brand Strategy
From the Creator Villa to the Courts – The Kellogg’s Summer Games
For the biggest sports event of the year, totally and Kellogg’s Germany launched the Kellogg’s Summer Games. While the German basketball national team was on its way to the Olympics in Paris, we curated an unforgettable sports and lifestyle event with an exclusive creator squad in Lille.
The Goal:
To bring the excitement of sports to life through interactive challenges, community activations, and immersive content for a new generation of fans.
Creators on-site
4
Content pieces
314
Views
9.5 million
Execution – Sports, Challenges & Lifestyle
- Kellogg’s Creator Villa: The creative hub of the trip – a space where content was produced and the brand was seamlessly integrated into the creators' daily lives.
- Hoops Factory Basketball Challenges: Our creators faced off in various basketball challenges, inspired by the success of the German national teams.
- Kellogg’s Power Breakfast & Villa Showdown: A healthy breakfast to start the day, followed by creative challenges in and around the villa.
- BBQ Night & Wrap-Up: A communal dinner to round off a truly unique experience.
The Perfect Fusion of Sports & Brand Engagement
Through tailor-made creator experiences, Kellogg’s built an authentic and emotional connection with the basketball community. The Summer Games not only integrated the brand into the sports context but also set a new benchmark for creator engagement.
With unique formats, creative challenges, and immersive storytelling, we positioned Kellogg’s as a key player in European basketball culture.
Sports are more than just competition – they’re an experience. And totally brings that experience to the fans with Kellogg’s. 🏀🔥