NFL X totally – Season Kickoff NY Trip
From Germany to New York – Experiencing the NFL Season Kickoff Up Close
The NFL is more than just a sport – it’s a global movement. As the culture agency for NFL Germany, we leveraged the 2024 Season Kickoff to elevate the excitement for American football.
Creators in NYC
5
Content Pieces
320
Engagements
1 million
Together with five selected German creators, we attended the New York Giants’ 100th season events in New York City.
Three days of exclusive experiences blending sports, lifestyle, and entertainment:
- On-field experience at the Season Kickoff Game at MetLife Stadium 🏈
- Vintage shopping tour through NYC – fashion as an integral part of football culture
- Fireworks & drone show as a spectacular finale to the celebration
Sports Meets Lifestyle – An Immersive Activation
The NFL represents emotions, community, and cultural relevance. Our concept combined these elements by linking authentic creator storytelling with premium experiences.
From exclusive stadium insights to merging with NYC’s streetwear and lifestyle culture – we created the perfect synergy between sports, fashion, and entertainment, making football a lifestyle phenomenon for the younger generation.
The NFL Experience for Germany
Our goal: To make American football tangible and create an authentic connection between the German community and the NFL. With high-quality content, interactive storylines, and emotional moments, we established lasting cultural relevance for the league in Germany.
Football is more than just a sport – it’s an experience. And totally brings it directly to the fans.