RESPONSIBILITIES
- Developing holistic brand strategies – from positioning and narrative to cross-channel activation strategies
- Creating compelling strategy decks that make brand visions tangible and actionable
- Crafting creative briefs & guiding ideas that serve as the inspirational foundation for our campaigns and content strategies
- Leading strategy workshops with clients to define brand identities, target audiences, and growth opportunities
- Analyzing target groups, markets, and trends to merge data-driven insights with cultural relevance
- Collaborating closely with the creative team to seamlessly integrate strategy and creation
- Developing campaign strategies that unite traditional and digital channels – from social media to experiential activations and partnerships
- Defining KPIs & measuring success to evaluate and optimize the strategic impact of campaigns
QUALIFICATIONS
- Developing holistic brand strategies – from positioning and narrative to cross-channel activation strategies
- Creating compelling strategy decks that make brand visions tangible and actionable
- Crafting creative briefs & guiding ideas that serve as the inspirational foundation for our campaigns and content strategies
- Leading strategy workshops with clients to define brand identities, target audiences, and growth opportunities
- Analyzing target groups, markets, and trends to merge data-driven insights with cultural relevance
- Collaborating closely with the creative team to seamlessly integrate strategy and creation
- Developing campaign strategies that unite traditional and digital channels – from social media to experiential activations and partnerships
- Defining KPIs & measuring success to evaluate and optimize the strategic impact of campaigns
WHAT WE OFFER
We make brands shine in the most relevant moments of contemporary culture – with bold strategies, creative concepts, and a deep connection to culture, digital, and entertainment. Now, we're looking for a Brand & Creative Strategist (m/f/x) who sharpens brand strategies and develops creative guiding ideas to anchor them in people's minds and feeds.
totally is dynamic, open-minded and inspiring - and so is our team! <3 We work on extraordinary campaigns for even more extraordinary personalities and are not just pure management, but also advise brands in the areas of network & social strategy.
- An up-and-coming industry with great development potential
- New challenges every day that you can solve independently and creatively
- Opportunities to help shape the development of totally
- Flat hierarchies and fast decision-making processes
- An extensive network in the fashion, lifestyle and music scene as well as in the advertising world